Towel Buyers Guide

From what to look for when buying towels to how to wash them after you’ve bought them!
We’re making towel buying easy!

What’s important when buying
Towels?

So, you’re in the market for some new towels but not sure what to buy. You could spend up to $100 on a luxury bath towel or shop with us and discover our great range of hard-wearing bath towels for less than $20. 

Plus, we’ve created this towel buyer’s guide to help you make the right choice. From explaining GSM weight to the different fibre options, we’re here to help you tell the difference between a low-cost, low-quality option and an affordable, quality one.Plus, we’ve got some tips on how to wash your towels, so they stay soft and absorbent for longer. 

 

Weight 

Towel weight is measured in grams per square metre (GSM). Generally, the higher the weight, the thicker and more absorbent the towel will be. A heavy towel will absorb more water, but it will dry slower and a light-weight towel will absorb less, but dry faster. 

 

Weight GSM 
Light  300 - 400
Medium 400 - 600
Heavy  600 - 900 

 

Fibre

Your choice of fibre determines the durability, absorbency and feel of your towel.

  • 100% cotton Pure cotton is a popular choice. It’s easy care and perfect for everyday use. 100% cotton is soft and highly absorbent.
  • Cotton/polyester Often less expensive than 100% cotton, and more hard wearing. Cotton/polyester is a quick-drying option. 
  • Bamboo Super absorbent with natural anti-bacterial properties. Can be combined with cotton to make it soft and hard wearing. Bamboo is another environmentally friendly option.   

In addition, if you like to support more sustainable farming practices, you’ll be pleased to know that many of The Warehouse’s cotton products are now sourced via the Better Cotton Initiative (BCI). The Better Cotton Initiative makes global cotton production better for the people who produce it, better for the environment it grows in, and better for the sector’s future.

 

What’s in a name? 

  • Carded cotton. Cardingis the process of lengthening the fibres and cleaning it of seeds before it’s spun into yarn or thread.
  • Combed cotton. Combed cotton is carded cotton that has been through an extra process to remove the shorter threads. The result is a super soft towel that’s less inclined to pill or fluff. 
  • Twisted cotton. Wrapping fine yarn around thicker low twist yarn creates a soft and absorbent texture.

Combed, Carded, Twisted - what does it matter?

We test all our towels for absorbency, shrinkage and colour fastness so you don’t have to worry. 

 

Feel 

Don’t judge a towel by its in-store softness. Some new towels have a temporary finish which makes them feel extra soft but may reduce the absorbency. Pick up the towel to feel its weight. If you’re after a long-lasting towel with extra absorbency, choose the one that feels heaviest. For families using towels on high rotation, a lighter weight that will dry quicker might suit best.

Tip Wash and dry your towels to remove any finishing product before you use them. 

Before you buy, it’s useful to think about;

  • How often you’ll use your towels 
  • Whether they’re just for guests or every day
  • How many times you’ll use your towel between each wash
  • The options you have for getting your towels dry 

What’s important when buying Towels?

  • GSM and Weight:
    What does GSM mean? GSM stands for grams per square metre and is a good indication of how heavy and dense a towel is. A good rule of thumb is the higher the GSM the thicker and more absorbent the towel will be. Remember that heavier towels will be able to absorb more water but will dry slower and light-weight towels will absorb less but dry faster. So make sure you think about how often you’ll be using your towels when considering buying.
  • Cotton Type:
    Determines the durability, absorbency and feel of the towel.
  • Quality Control:
    We test all our towels for absorbency, shrinkage and colour fastness to ensure they wash and wear well and offer good value for money.

Our Range

Ready to shop – check out our range of great value towels.

Manhattan

A core essential that suits any bathroom. Lightweight and absorbent.

• 100% Carded Cotton

• 430gsm

• An everyday essential!

• Available in face, hand and bath sizes

Montreal

Montreal is a classic towel that will look right at home in a modern bathroom.

• 100% Combed Cotton

• 500gsm – new heavier weight!

• Twisted Cotton design

• Plush and absorbent

• Available in face, hand, bath towel, bath mat and spa towel sizes

Hotel Collection

Our premium range sumptuously thick, luxurious cotton towel is just the right weight for optimum softness and absorbency.

• 100% Cotton

• 700gsm - thick and luxurious!

• Available in face, hand, bath and spa sizes

Caring For Your Towels

Feel 

Don’t judge a towel by its in-store softness. Some new towels have a temporary finish which makes them feel extra soft but may reduce the absorbency. Pick up the towel to feel its weight. If you’re after a long-lasting towel with extra absorbency, choose the one that feels heaviest. For families using towels on high rotation, a lighter weight that will dry quicker might suit best.

  • Read the care label before you wash your towels for the first time.
  • If the label says no chlorine bleach, don't use it! Even some white towels have a finish that should not be bleached. Bleach can weaken the fibres over time and make your towels less absorbent.
  • Forget fabric softener. Although everyone loves snuggly towels, dryer sheets and liquid softener add a coating that makes your towels less absorbent.
  • Maintain fullness by shaking out washed towels before you put them in the dryer or hang them on the line. Shake them again when they’re dry for extra fluffiness.
  • If you’ve dried your towels on the line, a few minutes in a dryer on a cool/medium heat will give them a fluffy finish.
  • All towels need a period of time to ‘settle down’. After this they’ll create less fluff and become more absorbent. Softer and darker towels tend to fluff more and for longer.