Here For Good : Our Planet

Better Cotton Initiative

We are proud to be part of the Better Cotton Initiative (BCI). Through this initiative, farmers receive training on how to use water efficiently, care for the health of the soil and natural habitats, reduce use of the most harmful chemicals and apply decent work principles. 

As of June 2020, we offer nearly 4,000 products sourced through the Better Cotton Initiative.  This represents more than 25% of our cotton consumption – increasing on a monthly basis.  From bath towels to blankets and clothes for the whole family, look for the BCI branded tag on our products made with BCI cotton. 

Learn more about our partnership with BCI here