After Steve: How Apple Became A $2 Trillion Company by Tripp Mickle

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After Steve: How Apple Became A $2 Trillion Company by Tripp Mickle

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Item No: 9780008527846
Steve Jobs called Jony Ive his ?spiritual partner at Apple.? The creative force and the man who designed the products adopted by hundreds of millions the world over. In the wake of his close collaborator?s death, the chief designer wrestled with grief and initially threw himself into his work designing the new Apple headquarters and the Watch before losing his motivation in a company increasingly devoted more to margins than to inspiration.Cook was Ive?s opposite. His gift was not the creation of new products. Instead, he had invented countless ways to maximize a margin, squeezing some suppliers, persuading others to build factories the size of cities to churn out more units. Jobs selected Cook as his successor, and Cook oversaw a period of tremendous revenue growth that has lifted Apple?s valuation to $2 trillion.But it came at a cost. The company lost its innovative spirit and has not designed a new device in years. Ive?s departure in 2019 marked a culmination in Apple?s shift from a company of innovation to one of operational excellence, and the price is a company that has lost its soul.

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  • Author: Tripp mickle
  • Genre: Business and management
  • Pages: 512
  • Format: Paperback (Trade) C
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