We’ve created Dove Daily Moisture Shampoo to help moisturise, nourish and protect, giving you softer hair that’s up to 5x smoother after the very first wash. The unique formulation with Pro-Moisture Complex smoothes and progressively nourishes deep inside, helping to make your hair healthier wash after wash. Apply Dove Daily Moisture shampoo to wet hair, lather and rinse. For the best results, follow with Dove Daily Moisture Conditioner.