Application is easy and straight forward. Exactly as you would expect from a box dye. There is only enough for short or thin hair though. I would recommend 2 packs for long or thick hair. I personally had to use 3 as I have very thick shoulder length hair.
Colour is good. Condition after dye is good. Waiting to see if this colour holds well. So far 4 washes and very minimal fade. My hair has previously been bleached and so I will experience more fade than virgin hair will.